Fri, 23 Dec 2011
Ryvita has teamed up with Weight Watchers to launch a post-Christmas healthy eating campaign to coincide with the relaunch of the Weight Watchers site, and target users of its newly launched mobile app.
The campaign will promote healthy snack ideas using Ryvita Crispbread and Crackerbread recipes that have been designed to fit into the Weight Watchers ProPoints plan.
A series of advertorials will run across both the website and mobile app (pictured) and will be supported by standard traffic drivers across both platforms.
Since its launch, the mobile app has attracted 800,000 downloads, while the website is expected to attract more than 850,000 unique users in January and generate 20m ad impressions.
It is the first time an integrated campaign has run across Weight Watchers’ multiscreen offering.
The campaign, which will launch on 1 January, was developed by Unanimis Creative Solutions, designed by CMW and planned by ZenithOptimedia, will run throughout the month.
By Lucy Tesseras
Click Here to view the article.
